I don't have to tell any of you that Dodger fans are the best in league. After all, we True Blue fans have known this for a long time.
Well, now we have empirical evidence that proves it, and I'm gonna gloat to my hearts content.
Emory University, a private research school whose motto is "the wise heart seeks knowledge", put together a study to asses the brand equity of every ball team; i.e. fan intensity and loyalty. Brand Equity is an idea is that a well known and well regarded brand provides value, and that value creates loyalty to the brand such that fans would be willing to pay a price premium.
According to the Emory University's Sports Marketing Analytics study the Dodgers have the "Best" home fans, and therefore one of the best brands in the business. See their story here.
Our analysis finds some expected, and some surprising results. We discover that the Red Sox and the Dodgers tie for having the “best” fan bases. These teams are followed by the Cardinals, Giants and Cubs. It is the next team on the list that first raises some eyebrows, as our model rates the struggling Houston Astros as having the 6th best fan base. At the bottom of the list we have the Kansas City Royals, Miami Marlins, Chicago White Sox, Detroit Tigers and the Anaheim Angels. The bottom five are also likely to cause debate and angst among Angels and Tigers supporters.As you can see above, the Angels have the worst fans around. Ha!
Below is a graphic showing the complete list, and check out their brief story here.
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