Wednesday, February 13, 2008

The Gimmicks Never End

Upper Deck has really outdone themselves. What better way to get people interested in your product then to make some outlandish card that is sure to amuse and offend at the same time. Then, in a mad rush to create an artificial rarity, pull production while making sure a few get out into the public. Barnum & Bailey would be so proud.

Upper Deck, one of the few remaining baseball card manufacturers, has created a special insert set of "Presidential Predictor" cards that parodies the 2008 election field. They are in the new 2008 Baseball wax packs. All the favorites are covered, but one card has received some special attention. The Hillary Clinton Card features her with big breasted baseball heroine Morganna. Remember her? Apparently Upper Deck received a large enough negative response during a informal focus group that they saw the need to pull the card from production.

Right! Are you telling me there wasn't a larger motive, like extending the long line of gimmick cards to drum up interest in collecting again.

Why do the card companies do this? Why not focus on making collecting fun again. Try reducing the pack prices so kids can go to the local store and afford a pack of cards. How about reducing the number of products so collectors can keep track of what's available. Instead, we get a Hillary Morganna card.

Anyway, a handful of the Hillary cards have already made their way to eBay. One card is already up to $1,625.00. Man Alive!

Hat Tip: Sports Collectors Daily:
eBay Auction Link: Hillary& Morganna:

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