Friday, July 27, 2012

Has New Ownership Translated Into More Tickets Sold? - You Betcha!

Since Magic, Stan and the rest of the crew took over the Dodgers there has been a palpable buzz throughout Dodger nation.  This has translated into more excitement for the season and predictably higher ticket sales for the team.  So, it probably shouldn't be a surprise that the Dodgers announced today that they have reached the 3 million mark in tickets sold in the season so far.

Per their press release:
The Los Angeles Dodgers announced today that the club has reached the three million mark in total tickets sold for the 2012 season.

The Dodgers are averaging a paid attendance of 41,212 through 49 dates, placing the club in the top 3 in the National League. The Dodgers per game average is up more than 4,500 in comparison to last season. The club is also on pace to reach 3.3 million tickets sold by the conclusion of the 2012 regular season.

Season tickets are currently at their highest level since 2007 and approaching levels last seen in 1988, the Dodgers’ last championship year.
Keep in mind that the Dodgers didn't even reach 3 million tickets sold last year- they sold 2,935,139 tickets (and we all know actual attendance was far lower).  Overall, last season the Dodgers were 11th in the league in paid attendance, but now find themselves in 6th place so far this year.  Average attendance in 2011 was 36,236 compared to 41,212 today.

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