Wednesday, March 06, 2013

Matt Kemp on Big League Chew

For over 30 years Big League Chew has been a staple on little league ballfields throughout North America.  The distinctive packaging, made to look like a pouch of chewing tobacco, had always included a cartoon caricature of a beefy steroid-looking batter.  Now, for the first time, real ballplayers will adorn their packages, and our very own Matt Kemp is one of them.

From Darren Rovell at ESPN:
"This was uncharted territory for us," said Rob Nelson, who invented the product as a chewing-tobacco alternative along with Jim Bouton when the two were teammates on an independent baseball team in 1977.
"But these guys epitomize what is good about the game of baseball and the time is right."

PLB Sports, which has been the pre-eminent name in partnering athletes with food products, secured the players' deals and, like most of the products it sells, linked up a charity component.

Some proceeds from Kemp's cut of the deal, for example, will go to Kemp's Kids, which provides inner-city youth a chance to get into baseball and stay off the streets.
Slowly but surely, Matt Kemp is become a nationwide household name.

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