Back in the early days of sliced bread, before plastic bags and twist ties, loaves were sold in colorful waxed paper wrappers that were sealed on the ends by a square of gummed paper. These end labels were often decorated with images of baseball and football players, Hollywood celebrities, Disney characters, etc., giving them a collectible aspect that it was hoped would entice children to ask their mom to buy one brand over another.Although this one is beaten up it would still command a premium price. This one didn't sell (due to a high starting price). It measures 2 3/4 inches square.
Tuesday, February 15, 2011
1951 Fischers Bread Label Ralph Branca
Here is another eBay auction I neglected to write about earlier. This is a fairly scarce 1951 Fischers Bread Label of Brooklyn Dodger Ralph Branca.